Tim ArmstrongBusiness Sales & M&A, National Logistics Operations, B2B Outside Sales, Event & Trade Show Construction, AI-Driven Marketing. Across Canada

Honey It's Done Home Renovations

Operations & Project Manager: Cross-Functional Team Leadership

Present · Ontario, Canada

Owns cross-functional team leadership, project management and trade show architecture for a multi-crew renovation and event-build operation, scheduling people, materials and trucks against fixed client deadlines.

• Cross-functional team leadership across trades, dispatch, procurement and client service. One daily operating rhythm that keeps crews, materials and subcontractors moving without idle time.
• Project management from scope and estimate to punch list: critical-path schedules, permit and inspection sequencing, and change-order control that protects margin instead of eroding it.
• Trade show architecture and event construction, designed, fabricated and installed exhibit structures, custom booths and staged displays, then struck and re-kitted them for the next show date.
• Fleet and materials dispatch: routed trucks, tools and deliveries across multi-site job schedules to cut deadhead miles, overtime and second trips.
• P&L management on every build, job costing, supplier negotiation and labour forecasting that turned quoted revenue into realized gross profit.
• Health, safety and compliance leadership on active job sites and show floors, including toolbox talks, site orientation and WHMIS-aligned documentation.

Accelerated Exposure

AI Marketing Manager & National Sales Trainer

Present · Canada, remote & on-site

Deployed local AI marketing pipelines, trained sales teams, delivered public speaking and seminar programs, and built demand generation systems that put booked appointments on the calendar.

• Deployed local AI marketing pipelines on self-hosted infrastructure (Llama.cpp / local LLMOps) so content, enrichment and follow-up run at scale without leaking client data to third-party APIs.
• Sales team training: built and delivered onboarding, discovery, objection-handling and closing curricula, then coached reps in the field on live B2B outside sales calls until the behaviour stuck.
• Public speaking and seminar facilitation, hosted workshops, lunch-and-learns and conference sessions that convert an audience into a pipeline of booked discovery meetings.
• Demand generation across paid, organic and outbound: SEO content clusters, marketing automation sequences and CRM-tracked lead routing measured on cost per booked appointment, not vanity impressions.
• Built the reporting layer: CRM hygiene, attribution dashboards and forecast reviews that gave ownership a defensible view of pipeline, close rate and revenue per rep.
• Ran trade show and event marketing programs end to end: pre-show outreach, booth staffing scripts, on-floor lead capture and 48-hour follow-up cadences.

Canada Business Sales

Business Broker & M&A Sales Agent, $11M+ in Assets Sold

18 months, through Q1 2020 · Greater Toronto Area, Ontario, Canada

Sold more than $11 million in business assets across nine companies in the Greater Toronto Area in eighteen months, a completed transaction roughly every two months at an average deal size near $1.2 million, until COVID-19 closed the M&A market.

• Sold over $11,000,000 in business assets across nine separate privately held companies in the Greater Toronto Area within an eighteen-month period.
• Originated listing mandates directly from owner-operators through cold outreach, referral networks and accountant/lawyer relationships. Then won exclusive representation.
• Performed business valuations: normalized financial statements, recast seller's discretionary earnings and EBITDA, applied comparable multiples and defended pricing to both sides.
• Authored blind profiles and confidential information memorandums (CIMs) that marketed each business without exposing the seller to staff, customers or competitors.
• Qualified buyers on financial capacity and fit: NDAs executed and proof of funds verified before any confidential disclosure.
• Negotiated offers, letters of intent, deposits, non-competes and transition terms, then drove due diligence with accountants, lawyers, lenders, landlords and franchisors through to closing.
• Maintained a replenishing pipeline, originating new mandates while live transactions sat in diligence, producing forecast-accurate revenue under full commission pressure.

Outside Sales Management, HVAC & Lions Transport and Logistics

Outside Sales Manager & Trainer · US Dispatch · Logistics Manager

15+ years · Ontario, Canada, including Richmond Hill, ON

Award-winning outside sales manager and trainer across logistics, HVAC and transportation. A 75% closing ratio, $1.5M in direct revenue produced in seven months, plus US dispatch and freight coordination at Lions Transport and Logistics.

• Secured a 75% closing ratio and consistent referral business by analyzing sales trends and product performance across an assigned residential and commercial customer base including key accounts.
• Produced over $1.5 million in direct business revenue within seven months by organizing weekly sales training sessions, implementing marketing strategies and managing after-hours emergency protocol.
• Led mass-hire sales recruitment activities, sourcing, interviewing and onboarding sales representatives at volume. Then followed up with existing accounts to protect retention.
• Trained new sales representatives on closing tactics, prospecting discipline and customer communication as a designated sales closer and trainer.
• Sold high-quality HVAC products and services, developing long-term residential and commercial relationships and coordinating order-to-delivery service with branch personnel.
• Networked new manufacturing facilities and expanded company presence through trade show programs and territory marketing.
• Managed US dispatch at Lions Transport and Logistics (Richmond Hill, ON), booked freight, liaised with logistics departments and coordinated cross-border dispatch activities.
• Handled daily outside sales calls and cold-calling to prospective clients, consistently meeting monthly targets and KPIs set by the Sales Director.
• Built standard operating procedures, managed staff schedules and negotiated vendor relationships to support distribution and logistics performance.

HVAC & Home Services

Residential and commercial HVAC sales, key account development, 75% closing ratio, referral generation and technician-to-sales handoff.

Logistics & Transportation

Freight booking, US dispatch, carrier coordination, fleet routing and transportation service sales.

Manufacturing & Industrial

Networked new manufacturing facilities and grew market presence through trade show programs and direct territory sales.

Construction & Renovation

Multi-crew project management, job costing, trade show architecture and event construction.

Business Brokerage & M&A

Nine privately held companies sold, $11M+ in business assets closed in the Greater Toronto Area.

Professional & B2B Services

Outbound prospecting, strategic account management and demand generation for service-based businesses.