Sales · Consulting
Sales Training & Enablement: Training That Survives Contact With the Territory
Delivered by someone who still sells, not a trainer who read about it.
The problem
What this usually looks like
Most sales training is a two-day event, a binder and a bump in enthusiasm that is gone within a month. Nothing changes because nothing was reinforced, nothing was measured, and the managers who were supposed to coach it were never trained to coach.
How I approach it
Teach it, model it, run it live, then coach it in the field until the number moves. I build curricula from your real calls and real objections, deliver them in person or virtually, then certify your managers so the reinforcement continues after I leave.
Scope
What I actually do
Build onboarding curricula that take a new hire from day one to first closed deal.
Deliver core skills training: prospecting, discovery, qualification, objection handling, negotiation and closing.
Run live workshops, seminars, conference sessions and keynote presentations for teams, dealer networks and industry audiences.
Coach in the field, ride-alongs, live call reviews and post-call debriefs where behaviour actually changes.
Train the trainer: certify your regional managers to deliver the curriculum without head-office travel.
Build the enablement library, call scripts, discovery frameworks, objection responses, proposal templates and battle cards.
Deliverables
What you get
- Custom curriculum built on your product and market
- Facilitator guides and participant workbooks
- Live delivery, in person or virtual
- Recorded modules and certification path
- Field coaching scorecards
- Sales enablement asset library
Outcomes
What changes
- Shorter ramp time for new hires
- Consistent discovery and qualification across the team
- Fewer deals lost to price because reps sell value
- Managers who coach with a shared vocabulary
Engagement
How we work together
Single workshop, seminar or keynote
Full curriculum build and national rollout
Ongoing monthly coaching retainer
Questions
Straight answers
Do you deliver training in person or virtually?
Both. In-person workshops, conference sessions and on-site seminars across Canada, plus virtual cohorts and recorded certification paths for distributed teams.
Will the training actually stick?
Only if it is reinforced. That is why every engagement includes field coaching and manager certification, the training is the start, the coaching cadence is what makes it permanent.
Do you speak at conferences and industry events?
Yes. Keynotes, breakout sessions, dealer meetings, association events and lunch-and-learns. On sales, operations, and practical AI adoption.
Related
Services that usually go with this
Sales Management Consulting
For owners and executives whose sales team is busy but not closing, and whose forecast is fiction.
Sales Recruitment & Team Building
Because the best interviewer in the room is usually the worst performer on the floor.
AI Implementation & Automation Consulting
Self-hosted models, real workflows and measurable hours saved. No hype, no per-token surprise bills.
Hiring instead of contracting? See the full-time roles, or the ATS-formatted resume.
Contact
Tell me what you are hiring for
- Call: +1 519 278 5085
- Email: tim@timarmstrong.ca
- Based: London & Southwestern Ontario, Ontario, America/Toronto (Eastern Time)
- Availability: Available nationally across Canada, on-site, hybrid or remote
- Serving: London · Stratford · Woodstock · Kitchener: Waterloo · Cambridge · Guelph · Brantford · Sarnia · Chatham-Kent · Windsor · Toronto · Mississauga and Canada-wide