ATS-formatted · Print-clean · Available nationally across Canada, on-site, hybrid or remote
Tim Armstrong, Resume
Award-winning, results-oriented Outside Sales Manager and Trainer with 15+ years accomplishing results, delivering revenue gains, executing successful marketing strategies and exceeding sales targets across logistics, HVAC and transportation. Secured a 75% closing ratio and produced over $1.5M in direct revenue within seven months; sold over $11 million in business assets across nine companies in eighteen months as a business broker in the Greater Toronto Area. Instrumental at cold-calling prospective clients, leading mass-hire sales recruitment, building standard operating procedures and implementing innovative branding and marketing strategies to acquire new clients and expand market share. Combines fleet dispatch supervision, route optimization and P&L ownership with sales team training, public speaking, trade show construction and self-hosted AI/LLMOps automation. UCLA marketing education; Salesforce and advanced Excel proficiency. Also provides English representation for foreign companies entering the North American market. Available nationally across Canada. On-site, hybrid or remote.
Award-winning professional adept at leading an organization's product and service sales teams to ensure the delivery of exceptional customer service while driving sales performance and meeting or exceeding targeted KPIs.
Core competencies
What this background covers
Sales & Marketing · Customer Retention · Tactful Closer · Distribution & Logistics · Vendor Management
Experience
Operating history
Honey It's Done Home Renovations
Operations & Project Manager: Cross-Functional Team Leadership
Present · Ontario, Canada
Owns cross-functional team leadership, project management and trade show architecture for a multi-crew renovation and event-build operation, scheduling people, materials and trucks against fixed client deadlines.
- Cross-functional team leadership across trades, dispatch, procurement and client service. One daily operating rhythm that keeps crews, materials and subcontractors moving without idle time.
- Project management from scope and estimate to punch list: critical-path schedules, permit and inspection sequencing, and change-order control that protects margin instead of eroding it.
- Trade show architecture and event construction, designed, fabricated and installed exhibit structures, custom booths and staged displays, then struck and re-kitted them for the next show date.
- Fleet and materials dispatch: routed trucks, tools and deliveries across multi-site job schedules to cut deadhead miles, overtime and second trips.
- P&L management on every build, job costing, supplier negotiation and labour forecasting that turned quoted revenue into realized gross profit.
- Health, safety and compliance leadership on active job sites and show floors, including toolbox talks, site orientation and WHMIS-aligned documentation.
Accelerated Exposure
AI Marketing Manager & National Sales Trainer
Present · Canada, remote & on-site
Deployed local AI marketing pipelines, trained sales teams, delivered public speaking and seminar programs, and built demand generation systems that put booked appointments on the calendar.
- Deployed local AI marketing pipelines on self-hosted infrastructure (Llama.cpp / local LLMOps) so content, enrichment and follow-up run at scale without leaking client data to third-party APIs.
- Sales team training: built and delivered onboarding, discovery, objection-handling and closing curricula, then coached reps in the field on live B2B outside sales calls until the behaviour stuck.
- Public speaking and seminar facilitation, hosted workshops, lunch-and-learns and conference sessions that convert an audience into a pipeline of booked discovery meetings.
- Demand generation across paid, organic and outbound: SEO content clusters, marketing automation sequences and CRM-tracked lead routing measured on cost per booked appointment, not vanity impressions.
- Built the reporting layer: CRM hygiene, attribution dashboards and forecast reviews that gave ownership a defensible view of pipeline, close rate and revenue per rep.
- Ran trade show and event marketing programs end to end: pre-show outreach, booth staffing scripts, on-floor lead capture and 48-hour follow-up cadences.
Canada Business Sales
Business Broker & M&A Sales Agent, $11M+ in Assets Sold
18 months, through Q1 2020 · Greater Toronto Area, Ontario, Canada
Sold more than $11 million in business assets across nine companies in the Greater Toronto Area in eighteen months, a completed transaction roughly every two months at an average deal size near $1.2 million, until COVID-19 closed the M&A market.
- Sold over $11,000,000 in business assets across nine separate privately held companies in the Greater Toronto Area within an eighteen-month period.
- Originated listing mandates directly from owner-operators through cold outreach, referral networks and accountant/lawyer relationships. Then won exclusive representation.
- Performed business valuations: normalized financial statements, recast seller's discretionary earnings and EBITDA, applied comparable multiples and defended pricing to both sides.
- Authored blind profiles and confidential information memorandums (CIMs) that marketed each business without exposing the seller to staff, customers or competitors.
- Qualified buyers on financial capacity and fit: NDAs executed and proof of funds verified before any confidential disclosure.
- Negotiated offers, letters of intent, deposits, non-competes and transition terms, then drove due diligence with accountants, lawyers, lenders, landlords and franchisors through to closing.
- Maintained a replenishing pipeline, originating new mandates while live transactions sat in diligence, producing forecast-accurate revenue under full commission pressure.
Outside Sales Management, HVAC & Lions Transport and Logistics
Outside Sales Manager & Trainer · US Dispatch · Logistics Manager
15+ years · Ontario, Canada, including Richmond Hill, ON
Award-winning outside sales manager and trainer across logistics, HVAC and transportation. A 75% closing ratio, $1.5M in direct revenue produced in seven months, plus US dispatch and freight coordination at Lions Transport and Logistics.
- Secured a 75% closing ratio and consistent referral business by analyzing sales trends and product performance across an assigned residential and commercial customer base including key accounts.
- Produced over $1.5 million in direct business revenue within seven months by organizing weekly sales training sessions, implementing marketing strategies and managing after-hours emergency protocol.
- Led mass-hire sales recruitment activities, sourcing, interviewing and onboarding sales representatives at volume. Then followed up with existing accounts to protect retention.
- Trained new sales representatives on closing tactics, prospecting discipline and customer communication as a designated sales closer and trainer.
- Sold high-quality HVAC products and services, developing long-term residential and commercial relationships and coordinating order-to-delivery service with branch personnel.
- Networked new manufacturing facilities and expanded company presence through trade show programs and territory marketing.
- Managed US dispatch at Lions Transport and Logistics (Richmond Hill, ON), booked freight, liaised with logistics departments and coordinated cross-border dispatch activities.
- Handled daily outside sales calls and cold-calling to prospective clients, consistently meeting monthly targets and KPIs set by the Sales Director.
- Built standard operating procedures, managed staff schedules and negotiated vendor relationships to support distribution and logistics performance.
Education
Credentials
Marketing
University of California, Los Angeles (UCLA), Los Angeles, California
Formal marketing education underpinning branding strategy, market share expansion and demand generation work.
Proven Sales Training Courses & Leadership Clinics
Ongoing professional development, Canada
Continuous certification in sales methodology, leadership development, adult learning and facilitation.
Tools
Award
Award-winning sales professional, recognized for leading product and service sales teams that deliver exceptional customer service while exceeding targeted KPIs.
Contact
Tell me what you are hiring for
- Call: +1 519 278 5085
- Email: tim@timarmstrong.ca
- Based: London & Southwestern Ontario, Ontario, America/Toronto (Eastern Time)
- Availability: Available nationally across Canada, on-site, hybrid or remote
- Serving: London · Stratford · Woodstock · Kitchener: Waterloo · Cambridge · Guelph · Brantford · Sarnia · Chatham-Kent · Windsor · Toronto · Mississauga and Canada-wide