Events · Consulting
Trade Show & Event Management: Make the Booth Pay for Itself
I design it, build it, staff it, sell from it and follow up after it.
The problem
What this usually looks like
A trade show costs tens of thousands of dollars in space, booth, travel and staff time. Most exhibitors get a stack of scanned badges, no follow-up plan, and no idea whether the show produced revenue. The booth looked fine. The pipeline did not move.
How I approach it
Treat the show as a sales campaign with a physical component, not a marketing expense. Book meetings before the doors open, build a booth designed to start conversations, staff it with people trained to qualify rather than hand out brochures, and follow up within 48 hours while you are still memorable.
Scope
What I actually do
Design and construct the exhibit, custom booth architecture, displays, fabrication, install and teardown.
Pre-show outreach and appointment setting so the calendar is full before you arrive.
Train booth staff on approach, qualification and disqualification. Most booth time is wasted on non-buyers.
Sell and demonstrate on the floor, in English, on your behalf.
Capture structured, useful lead notes instead of unqualified badge scans.
Run the 48-hour follow-up sequence and hand over a written post-show debrief with ROI.
Manage logistics: freight, drayage, storage and re-kitting between shows.
Deliverables
What you get
- Booth design and construction
- Pre-show appointment schedule
- Booth staff training and scripts
- Structured lead capture with qualification notes
- 48-hour follow-up sequence
- Post-show ROI debrief
Outcomes
What changes
- A full meeting calendar before the show opens
- Qualified leads instead of badge counts
- A defensible answer to whether the show was worth attending
Engagement
How we work together
Full-service per-show management
Booth construction only
Representation for exhibitors who cannot send a team
Questions
Straight answers
Can you attend the show on our behalf?
Yes. This is a core service for foreign and out-of-province exhibitors, I staff and sell from your booth as your representative, then send a full written debrief.
Do you build the booth or just manage it?
Both. Booth architecture and event construction is hands-on work I have done for years, design, fabrication, install, teardown and storage between shows.
Related
Services that usually go with this
Sales Training & Enablement
Delivered by someone who still sells, not a trainer who read about it.
Marketing, SEO & Demand Generation
Marketing built by someone who has to live with the leads it produces.
Hiring instead of contracting? See the full-time roles, or the ATS-formatted resume.
Contact
Tell me what you are hiring for
- Call: +1 519 278 5085
- Email: tim@timarmstrong.ca
- Based: London & Southwestern Ontario, Ontario, America/Toronto (Eastern Time)
- Availability: Available nationally across Canada, on-site, hybrid or remote
- Serving: London · Stratford · Woodstock · Kitchener: Waterloo · Cambridge · Guelph · Brantford · Sarnia · Chatham-Kent · Windsor · Toronto · Mississauga and Canada-wide